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WORK
"Michael has a talent for simplifying complex topics, making them both clear and engaging. His strong creative vision, paired with his knack for providing constructive feedback, consistently elevated the quality of our marketing content. He kept the team aligned and ensured messaging remained consistent across platforms."
"Michael's adaptability and drive to improve our marketing efforts were evident in his approach to work, as he consistently found thoughtful solutions and handled challenges with calm professionalism. Michael’s leadership and reliability ensured the team stayed on track, and his commitment to delivering high-quality work made him an invaluable asset."
"Michael is an amazing collaborator! Michael brings a wealth of marketing and messaging skills to the table. He is superbly talented at content creation skills. He dives into the subject matter at hand and uses that to interview and interact with the relevant SMEs to provide insightful content. He is very capable of simplifying complex business topics into easy-to-understand, compelling assets. I enjoyed our very productive time together."
Corporate Sample
Infor (Enterprise Software)
Web Page (Innovation Study)
Creative Collaboration
Type:
Brand:
Output:
Role:
Creative collaboration is a beautiful thing and so is this web page focused on a Burton customer story. This was definitely a team effort and it was fun contributing to the concept for this innovative storytelling web page.
Corporate Sample
Infor (Enterprise Software)
Web Page (Industry)
Content Strategy, Content Development, Web Copy
Type:
Brand:
Output:
Role:
This web page targets the financial services industry and begins by focusing on the audience challenges and benefits. It targets sub-industries, too, before moving into industry-specific solutions. The goal of the page is to demonstrate understanding of the industry and act as a launching pad where the reader can see solutions, case studies, and other resources.
Corporate Sample
Infor (Enterprise Software)
Video Case Study
Video Script, Storyboarding, Creative Collaboration
Type:
Brand:
Output:
Role:
This video case study explains why it was easy for Elsinore Valley Municipal Water District to move forward with a financial software solution. The goal of the script was to demonstrate why the solution was chosen and how it still impacts the client organization.
Corporate Sample
Infor (Enterprise Software)
Case Study
Content Development, SME Collaboration, Client Interview
Type:
Brand:
Output:
Role:
Slidell Memorial Hospital is the focus of this written case study. The story revolves around the client integrating financial clinical systems. The effort included internal collaboration with the account owner and a lead subject matter expert. Ahead of developing content for the case study, the project also included an interview with the client and both stakeholders.
Coporate Sample
Infor (Enterprise Software)
White Paper
Content Development, Research, Collaboration
Type:
Brand:
Output:
Role:
Modern relationship pricing and billing for commercial banking success is the focal point of this thought leadership white paper. The effort began by validating the audience need with research and communications with subject matter experts. The output is a true thought leadership piece that helps drive pipeline.
Corporate Sample
NuHarbor Security (Cybersecurity Services)
Blog
Content Development, Copy Optimization (SEO)
Type:
Brand:
Output:
Role:
This blog was written with a CISO to generate thought leadership content and SEO results. The approach to the blog was to address why the topic is crucial, challenges the reader may face, and actions they can take. After research and collaboration with the subject matter expert, the result was a blog surfacing as #6 on the search engine results page (SERP).
Corporate Sample
Mitratech (GRC Software)
Blog
Content Development, Copy Optimization (SEO, AEO, GEO)
Type:
Brand:
Output:
Role:
This thought leadership blog developed along with an industry-leading expert was about demonstrating expertise in the space, but also about answer engine optimization (AEO) and being cited in search results. The immediate summary, the key takeaways, the contents list, intentional subheads and liftable definitions at the beginning of each section, and FAQs all contributed toward a successful blog that is being cited.
Agency Sample
Alstyle Apparel (Apparel Manufacturing)
Advertisement (Print)
Advertising, Copywriting, Creative Direction
Type:
Brand:
Output:
Role:
This advertisement for Alstyle Apparel takes a dramatic and visual approach to showcasing the blank apparel products for a gritty West Coast publication. We received rave reviews from the client and positive publisher feedback. Collaborating with a direct report, one of the team’s graphic designers, to get this final result was fun and produced a great outcome used across a two page spread in the oversized pubication.
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Consulting/Freelance Sample
Milhousing Realty Group (Real Estate)
Rebranding, Logo Design, Marketing Strategy
Consultation, Branding, Design
Type:
Brand:
Output:
Role:
When it was time to rebrand for Milhousing Realty Group, it was about more than a logo. It was finding a name and feel that represented the core mission of this military-focused group targeting military spouses. Collaborating with the client was enjoyable and insightful.
Consulting/Freelance Sample
[Brand Private by Request] (Financial Services)
Slide Presentation
Branding, Design, Copywriting
Type:
Brand:
Output:
Role:
The purpose of this internal slide presentation was to cover a quarterly update. The project start with a focus on design, layout, and formatting. Once the template was in place, then the client-provided copy was edited, simplified, and elevated to deliver a polished and engaging presentation.
Corporate Sample
Infor (Enterprise Software)
Resources Center
Content Strategy, Content Development, Content Management
Type:
Brand:
Output:
Role:
Over nine years, helping build a strong content engine for Infor was very rewarding. Content was developed to support a wide variety of business activities that included marketing campaigns, sales pipeline and sales initiatives, communications and public relations projects, among others. It was a proud achievement to create hundreds of content assets (creating well over 60 in one productive year), with the work (or evolved remnants) still visible today.
Corporate Sample
Infor (Enterprise Software)
Analyst Report (Aberdeen)
Content Contributor, Editing, External Collaboration
Type:
Brand:
Output:
Role:
In the wake of the pandemic, this report was created to generate thought leadership regarding the chaos that 2020 brought. The paper focused on how professional services industry leaders could realize back-office improvements despite economic challenges. Collaborating with Aberdeen and seeing those inputs and suggestions in the end report was satisfying.
Type:
Brand:
Output:
Role:
Corporate Sample
Infor (Enterprise Software)
Video (Live Digital Event)
Video Script, Senior Leadership Collaboration, Research
When Infor's annual in-person event moved to a digital format, it was time to get creative. This live event required enormous preparation and 10 months of work. In this video, Infor's CTO interacts with a colleague based on the script and talking points outlined. Additionally, other video elements, like data points, were prepared ahead of time and then shared live.
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