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WORK
"Michael has a talent for simplifying complex topics, making them both clear and engaging. His strong creative vision, paired with his knack for providing constructive feedback, consistently elevated the quality of our marketing content. He kept the team aligned and ensured messaging remained consistent across platforms."
"Michael's adaptability and drive to improve our marketing efforts were evident in his approach to work, as he consistently found thoughtful solutions and handled challenges with calm professionalism. Michael’s leadership and reliability ensured the team stayed on track, and his commitment to delivering high-quality work made him an invaluable asset."
"Michael is an amazing collaborator! Michael brings a wealth of marketing and messaging skills to the table. He is superbly talented at content creation skills. He dives into the subject matter at hand and uses that to interview and interact with the relevant SMEs to provide insightful content. He is very capable of simplifying complex business topics into easy-to-understand, compelling assets. I enjoyed our very productive time together."
Corporate Sample
Infor (Enterprise Software)
Web Page (Innovation Study)
Creative Collaboration
Type:
Brand:
Output:
Role:
Creative collaboration is a beautiful thing and so is this web page focused on a Burton customer story. This was definitely a team effort and it was fun contributing to the concept for this innovative storytelling web page.
Agency Sample
Alstyle Apparel (Apparel Manufacturing)
Advertisement (Print)
Advertising, Copywriting, Creative Direction
Type:
Brand:
Output:
Role:
This advertisement for Alstyle Apparel takes a dramatic and visual approach to showcasing the blank apparel products for a gritty West Coast publication. The client provided rave reviews and the publisher poitive feedback. Collaborating with a direct report, one of the team’s graphic designers, to get this final result was fun and produced a great outcome used across a two page spread in the oversized publication.
Corporate Sample
Mitratech (Enterprise Software, GRC)
Article (Thought Leadership)
Content Development
Type:
Brand:
Output:
Role:
Written to position Mitratech's expertise in governance, risk, and compliance, this thought leadership article for The Independent explores how AI is reshaping compliance verification and audit processes for businesses while addressing a timely, high-stakes challenge facing modern organizations.
Corporate Sample
Infor (Enterprise Software)
Video (Case Study)
Video Script, Storyboarding, Creative Collaboration
Type:
Brand:
Output:
Role:
In this video case study, the audience hears why it was easy for Elsinore Valley Municipal Water District to move forward with a financial software solution. The goal of the script was to demonstrate why the solution was chosen and how it still impacts the client organization.
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Consulting/Freelance Sample
Milhousing Realty Group (Real Estate)
Rebranding (Logo Design)
Marketing Strategy, Branding, Design
Type:
Brand:
Output:
Role:
When it was time to rebrand for Milhousing Realty Group, it was about more than a logo. It was finding a name and feel that represented the core mission of this military-focused group targeting military spouses. Collaborating with the client was enjoyable and insightful.
Corporate Sample
Infor (Enterprise Software)
Web Page (Industry)
Content Strategy, Content Development, Web Copy
Type:
Brand:
Output:
Role:
This web page targets the financial services industry and begins by focusing on the audience challenges and benefits. It targets sub-industries, too, before moving into industry-specific solutions. The goal of the page is to demonstrate understanding of the industry and act as a launching pad where the reader can see solutions, case studies, and other resources.
Corporate Sample
Infor (Enterprise Software)
Case Study (Healthcare)
Content Development, SME Collaboration, Client Interview
Type:
Brand:
Output:
Role:
Slidell Memorial Hospital is the focus of this written case study. The story revolves around the client integrating financial clinical systems. The effort included internal collaboration with the account owner and a lead subject matter expert. Ahead of developing content for the case study, the project also included an interview with the client and both stakeholders.
Corporate Sample
NuHarbor Security (Cybersecurity Services)
Brand Indentity (Challenge Coin)
Creative Direction, Branding Identity
Type:
Brand:
Output:
Role:
To celebrate 10 years, the CEO at NuHarbor Security wanted to create a challenge coin that reflected on the past and also looked ahead. The project required aligning with the CEO's inputs, crafting a strength-focus concept for the security brand, penning brief words with impact, working with a graphic designer to execute, and creating overview copy to share with employees. The coin was well-received and impacted engagement.
Corporate Sample
NuHarbor Security (Cybersecurity Services)
Blog (Thought Leadership)
Content Development, Copy Optimization (SEO)
Type:
Brand:
Output:
Role:
Working with a CISO, this blog was written to generate thought leadership content and SEO results. The approach to the blog was to address why the topic is crucial, challenges the reader may face, and actions they can take. After research and collaboration with the subject matter expert, the result was a blog surfacing as #6 on the search engine results page (SERP).
Corporate Sample
Mitratech (Enterprise Software GRC)
Blog (Thought Leadership)
Content Development, Copy Optimization (SEO, AEO, GEO)
Type:
Brand:
Output:
Role:
This thought leadership blog developed along with an industry-leading expert was about demonstrating expertise in the space, but also about answer engine optimization (AEO) and being cited in search results. The immediate summary, the key takeaways, the contents list, intentional subheads and liftable definitions at the beginning of each section, and FAQs all contributed toward a successful blog that is being cited.
Consulting/Freelance Sample
Anonymous by Request (Financial Services)
Slide Presentation
Branding, Design, Copywriting
Type:
Brand:
Output:
Role:
The purpose of this internal slide presentation was to cover a quarterly update while also introducing a new initiative. The project started with a focus on design, layout, and formatting. Once the template was in place, then the client-provided copy was edited, simplified, and elevated to deliver a polished and engaging presentation that landed.
Corporate Sample
Infor (Enterprise Software)
White Paper (Thought Leadership)
Content Development, Research, Collaboration
Type:
Brand:
Output:
Role:
Modern relationship pricing and billing for commercial banking success is the focal point of this thought leadership white paper. The effort began by validating the audience need with research and communication with subject matter experts. The output is a true thought leadership piece that helps drive pipeline.
Corporate Sample
Infor (Enterprise Software)
Resources Center
Content Strategy, Content Development, Content Management
Type:
Brand:
Output:
Role:
Over nine years, helping build a strong content engine for Infor was very rewarding. Content was developed to support a wide variety of business activities that included marketing campaigns, sales pipeline and sales initiatives, communications and public relations projects, among others. It was a proud achievement to create hundreds of content assets (creating well over 60 in one productive year), with the work (or evolved remnants) still visible today.
Corporate Sample
NuHarbor Security (Cybersecurity Services)
Social Media (April 1 Post)
Creative Direction, Branding Identity
Type:
Brand:
Output:
Role:
To have a little fun and show a little personality on April Fool's Day, this NuHarbor Security social media post suggested that the company had changed it's name to NuHarbor Whiskey Company, without any other explanation. The post was all in good fun and started a few conversations.
Corporate Sample
Infor (Enterprise Software)
Analyst Report (Aberdeen)
Content Contributor, Editing, External Collaboration
Type:
Brand:
Output:
Role:
In the wake of the pandemic, this report was created to generate thought leadership regarding the chaos that 2020 brought. The paper focused on how professional services industry leaders could realize back-office improvements despite economic challenges. Collaborating with Aberdeen and seeing those inputs and suggestions in the end report was satisfying.
Type:
Brand:
Output:
Role:
Corporate Sample
Infor (Enterprise Software)
Video (Live Digital Event)
Video Script, Senior Leadership Collaboration, Research
When Infor's annual in-person event moved to a digital format, it was time to get creative. This live event required enormous preparation and 10 months of work. In this video, Infor's CTO interacts with a colleague based on the script and talking points outlined. Additionally, other video elements, like data points, were prepared ahead of time and then shared live.
AD AJUSTMENT
Remember when safety green was a new thing?
Alstyle (now Gildan), an apparel manufacturer selling blank tees (and other stuff) wholesale, was targeting the skate/surf industry with this print advertisement in Bl!sss Magazine.
This was part of a campaign that took the clean-cut Alstyle brand and product and positioned for the surf shack scene.
Bli!sss was a gritty West Coast publication and the goal was to rollout the new color in a way that better appealed to the industry.
Some oversight limited how grunge we could go, but this was closer to relevant than what they had been doing before. Notice the contrast in the ad right next to theirs in a previous attempt. Theirs stood out like a sore thumb (in a bad way).
The ad was more relevant, grabbed attention, and built brand awareness while it promoted a new sku.
Industries
APPAREL
HIGH TECH
AUTOMOTIVE
HOSPITALITY
BANKING
HUMAN RESOURCES
CASH AND TREASURY
HUMANITARIAN AID
CYBERSECURITY
INSURANCE
EDUCATION
MANUFACTURING
FEDERAL AND SLED
NONPROFIT
FINANCE
PRIVATE EQUITY
FINANCIAL SERVICES
PROFESSIONAL SERVICES
FUNDRAISING
REAL ESTATE
GRC
RETAIL
HEALTHCARE
HIGHER EDUCATION
SOFTWARE
TECHNOLOGY
Formats/Channels
ANALYST REPORTS
ARTICLES
ASSESSMENTS
BATTLECARDS
BLOGS
BROCHURES
CASE STUDIES
DATA SHEETS
EBOOKS
EMAILS
EVENTS
EXECUTIVE BRIEFS
GUIDES
HOW TO GUIDES
INFOGRAPHICS
LANDING PAGES
NEWSLETTERS
PODCASTS
REPORTS/RESEARCH
SCRIPTS
SOCIAL MEDIA
TEMPLATES
VIDEOS
WEBINARS
WEBSITES
WHITE PAPERS
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