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Our approach to content marketing
begins with strategy and audience
We help you connect people with ideas and messages that prompt action.
It is essential to apply audience-first and human-centric perspectives in content. Yet, strategy must be the first priority. Understanding your goals will help us align your needs with the needs of the audience. Research, creativity, and execution are all necessary considerations that follow.
Understand strategy
Strategy must precede content creation
If you do not have a strategy in place, then how do you know what your goals are? Ahead of content development, we encourage discussion around goals and objectives. Understanding your strategy will allow us to intentionally support your efforts. If you need to develop that strategy, we can help.
Prioritize audience
With goals in place, audience reigns
So many businesses make the mistake of talking too much about themselves or talking about themselves at the wrong time and place. Outside of strategy, nothing is more important than understanding your audience and their needs, challenges, and goals. We work toward a full picture of your audience.
Apply research
Research helps improve content output
In the absence of data, everyone is right. We want to back our work with research and data so that we are working most efficiently for you. We can help you research everything from strategy support and audience preferences to competitive analysis. Taking time to inform strategy and content is crucial.
Enable creativity
Creativity brings new, strategic ideas
Trying the same thing over, and over, and over again without producing or expecting better results is futile. We like to come at things sideways and try to explore new angles. We are also big believers in the collaboration between creativity and strategy. Creativity without strategy is like soccer with a goal.
Power execution
Strategy alone is not enough to succeed
Momentum does not come from strategy alone or execution alone. Instead it comes from both working together. Our approach is to connect vision with action, so every idea has the power to move your business forward. Content drives momentum when execution is effective.
Momentum at every stage
Every business is at a different stage in their content journey. Some need help defining their identity, others want to sharpen audience focus, and many are ready to build a clear plan and start creating. There are also those further along looking to optimize existing efforts. Wherever you begin, we can help your team build momentum and keep moving forward.
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Identify who you are, what you do, and why you are different.
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Identify who your audience is, what they need, and where they spend their time.
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Identify what content you will create, how you will share it, and how you will measure success.
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Identify how to refine programs, strengthen what works, and ensure it continues to deliver results.
Schedule a 30 minute
complimentary discovery call
Let’s connect to discuss your next project and how we can help.
© 2020-2025 Michael Andrews, d.b.a. Hawk Alley Studio
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