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Driving results through
strategic content
Businesses need content that creates momentum, cuts through noise, builds trust, and drives leads. We combine strategy, audience insight, research, and creativity to deliver content and campaigns that resonate and perform.
Explore some of our work below to see how we help businesses achieve measurable growth and results.
"Michael has a talent for simplifying complex topics, making them both clear and engaging. His strong creative vision, paired with his knack for providing constructive feedback, consistently elevated the quality of our marketing content. He kept the team aligned and ensured messaging remained consistent across platforms.
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"Michael's adaptability and drive to improve our marketing efforts were evident in his approach to work, as he consistently found thoughtful solutions and handled challenges with calm professionalism. Michael’s leadership and reliability ensured the team stayed on track, and his commitment to delivering high-quality work made him an invaluable asset.
"
"Michael is an amazing collaborator! Michael brings a wealth of marketing and messaging skills to the table. He is superbly talented at content creation skills. He dives into the subject matter at hand and uses that to interview and interact with the relevant SMEs to provide insightful content. He is very capable of simplifying complex business topics into easy to understand compelling assets. I enjoyed our very productive time together.
"
Work
Type:
Brand:
Output:
Role:
Corporate Sample
Infor (Enterprise Software)
Website
Creative Collaboration
Type:
Brand:
Output:
Role:
Corporate Sample
Infor (Enterprise Software)
Video Case Study
Video Script, Storyboarding
Type:
Brand:
Output:
Role:
Corporate Sample
NuHarbor Security (Cybersecurity)
Blog (SEO Rank #6 on SERP)
Content Development, Senior SME Interview
Agency Sample
Alstyle Apparel (Apparel Manufacturing)
Print Advertisement
Marketing, Copywriting, Creative Direction
Type:
Brand:
Output:
Role:
This advertisement for a former subsidiary of Ennis, Alstyle Apparel, takes a dramatic and visual approach to showcasing the apparel products. We received rave reviews from the client and positive publisher feedback. Collaborating with a direct report, one of the team’s graphic designers, to get this result was fun and produced a great outcome.
_edited.jpg){kind=logo}
Consulting/Freelance Sample
Milhousing Realty Group (Real Estate)
Rebranding, Logo Design
Consultation, Branding, Design
Type:
Brand:
Output:
Role:
When it was time to rebrand for Milhousing Realty Group, it was about more than a logo. It was finding a name and feel that represented the core mission of this military-focused group targeting military spouses. Collaborating with the client was enjoyable and insightful.
Corporate Sample
Infor (Enterprise Software)
Article (Health Data Management)
Content Development, Editing
Type:
Brand:
Output:
Role:
This healthcare industry thought leadership article focuses on cloud innovation. The content calls out elevated cloud adoption but also recognizes that some organizations will approach cloud innovation carefully. The goal was to address both early cloud adopters and those more cautious, while positioning Infor as a thought leader in the space.
Corporate Sample
Infor (Enterprise Software)
Analyst Report (Aberdeen)
Content Contributor, Editing, External Collaboration
Type:
Brand:
Output:
Role:
In the wake of the pandemic, this report was created to generate thought leadership regarding the chaos that 2020 brought. The paper focused on how professional services industry leaders could realize back-office improvements despite economic challenges. Collaborating with Aberdeen and seeing those inputs and suggestions in the end report was satisfying.
Corporate Sample
Infor (Enterprise Software)
Live Digital Video Event
Video Script, Senior Leadership Collaboration, Research
Type:
Brand:
Output:
Role:
When Infor's annual in-person event moved to a digital format, it was time to get creative. This live event required enormous preparation and 10 months of work. In this video, Infor's CTO interacts with a colleague based on the script and talking points outlined. Additionally, other video elements, like data points, were prepared ahead of time and then shared live.
Corporate Sample
NuHarbor Security (Cybersecurity)
Blog (SEO Rank #14 on SERP)
Content Development, SEO
Type:
Brand:
Output:
Role:
Working with a technical subject matter expert, this blog was created to support a larger effort to improve SEO across the website. First, information was gathered and a suggested outline shared as a starting point. Second, SEO considerations were reviewed and implemented along with SME input. Finally, the result was a blog with a strong SEO approach and helpful content.
Corporate Sample
Infor (Enterprise Software)
Resources Center
Content Strategy, Content Development
Type:
Brand:
Output:
Role:
Over the course of nine years, helping build a strong content engine for Infor was very rewarding. Content was developed to support a wide variety of business activities that included marketing campaigns, sales initiatives, communications and public relations projects, and more. Over the course of this time, it was a proud achievement to create hundreds of content assets (creating well over 50 in one productive year) ... with the work (or evolved remnants) still visible today.
Article | Blog | Brochure | Case Study | Design | Press Release | Social | Video | Webinar | Web Page | White Paper
Article
Corporate Sample
Infor (Enterprise Software)
Article (CeFPro Magazine)
Prepare for Instant Payments in Cash and Treasury
Content Development, SME Collaboration, PR Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
Infor (Enterprise Software)
Article (Accounting Today)
Continuous Accounting: A Roadmap for the Office of the Future
Content Development, SME Collaboration, PR Collaboration
Type:
Brand:
Output:
Title:
Role:
Blog
Corporate Sample
NuHarbor Security (Cybersecurity)
Blog (SEO Ranking #2 on SERP)
The First 101 Days as a New Chief Information Security Officer: A CISO Roadmap Playbook
Content Development, SME Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
NuHarbor Security (Cybersecurity)
Blog (SEO Ranking #5 on SERP)
Unpacking the NYDFS Cybersecurity Regulation (23 NYCRR 500) and Upcoming Requirements
Content Development, SME Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
NuHarbor Security (Cybersecurity)
Blog (SEO Ranking #1 on SERP)
Debunking Myths of Managed Security Service Providers (MSSPs)
Content Development, SME Collaboration
Type:
Brand:
Output:
Title:
Role:
Brochure
Corporate Sample
Infor (Enterprise Software)
Brochure
Infor Financials & Supply Management
Content Development, SME Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
NuHarbor Security (Cybersecurity)
Brochure
Penetration Testing Services
Content Development, SME Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
NuHarbor Security (Cybersecurity)
Brochure
Sentinel MXDR
Content Development, SME Collaboration
Type:
Brand:
Output:
Title:
Role:
Case Study
Corporate Sample
Infor (Enterprise Software)
Case Study
Air Line Pilots Association Supports 35 Member Airlines with Infor
Content Development, SME Collaboration, Client Interview
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
Infor (Enterprise Software)
Case Study
Slidell Memorial Hospital Integrates Clinical Systems with Infor
Content Development, SME Collaboration, Client Interview
Type:
Brand:
Output:
Title:
Role:
Consulting/Freelance Sample
[Brand Private By Request] (Architecture)
Case Study
Structural Design Time and Money Savings
Content Development, SME Collaboration, Client Interview
View currently unavailable
Type:
Brand:
Output:
Title:
Role:
Design
Corporate Sample
NuHarbor Security (Cybersecurity)
Challenge Coin
10 Year Challenge Coin
Creative Direction, Creative Collaboration
Type:
Brand:
Output:
Title:
Role:
Agency Sample
Atlas Tag & Label
Logo
Atlas Tag & Label Rebrand Logo
Creative Direction, Creative Collaboration
Type:
Brand:
Output:
Title:
Role:
Consulting/Freelance Sample
[Brand Private by Request] (Financial Services)
PowerPoint Template
New Presentation Template
Branding, Design, Copywriting
Type:
Brand:
Output:
Title:
Role:
Consulting/Freelance Sample
[Brand Private by Request] (Consulting Firm)
Style Guide
New Content Stye Guide
Design, Content Development
Type:
Brand:
Output:
Title:
Role:
Agency Sample
Resource One Credit Union
Campaign Materials
Bail Out on Banks
Creative Direction, Branding, Copywriting, Client Communications
Type:
Brand:
Output:
Title:
Role:
Press Release
Corporate Sample
NuHarbor Security (Cybersecurity)
Press Release
Microsoft Sentinel Announcement
Editing, PR Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
NuHarbor Security (Cybersecurity)
Press Release
Champlain College Announcement
Editing, PR Collaboration
Type:
Brand:
Output:
Title:
Role:
Video
Corporate Sample
Infor (Enterprise Software)
Product Video
Billing System for Commercial Banking Success
Scripting, Creative Collaboration, SME Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
Infor (Enterprise Software)
Product Video
Save Time with Infor XM
Scripting, Editing, Creative Collaboration
Type:
Brand:
Output:
Title:
Role:
Consulting/Freelance Sample
[Brand Private By Request] (Insurance)
Video Scripts
Social Media Up Close Video Series
Scripting, Storyboarding, Social Media Content
View currently unavailable
Type:
Brand:
Output:
Title:
Role:
Web Page
Corporate Sample
Infor (Enterprise Software)
Industry Web Page
Infor Banking and Financial Services
Copywriting, Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
Infor (Enterprise Software)
Industry Web Page
Infor Professional Services
Copywriting, Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
Infor (Enterprise Software)
Industry Web Page
Infor High Tech and Electronics
Copywriting, Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
Infor (Enterprise Software)
Technology Web Page
Infor Industry Cloud Platform
Copywriting, Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
Infor (Enterprise Software)
Solution Web Page
Infor Talent Science
Copywriting, Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
NuHarbor Security (Cybersecurity)
Services Web Page
Services You Want
Copywriting, Collaboration
Type:
Brand:
Output:
Title:
Role:
Corporate Sample
Infor (Enterprise Software)
Web Page—Gated Asset Landing Page
Modern Pricing and Billing for Banking Success
Copywriting, Collaboration
View white paper directly View related webinar
Type:
Brand:
Output:
Title:
Role:
Article
Blog
Brochure
Case Study
Design
Press Release
Video
Web Page
White Paper Sample
Webinar Sample
Let's open a can of
worms: social media
Social media is an important part of a marketing strategy and content approach. Social, however, is not always easy or straightforward. Many businesses struggle to get social right.
If you are only getting 11 Likes on your posts, you need to pause and consider a few initial things. First, have you rallied your troops? A crowd attracts a crowd and engaging your team first can help. Second, do you understand your audience needs and interests? Third, are you being consistent in posting activity, engagement, and branding?
Here are key points to consider around building your social media presence.
1. Goals and audience
What are you trying to achieve and who are you trying to reach? Understanding the interests, online behavior, and content needs of your audience is crucial for successful social media. While you have goals, you must prioritize audience first.
2. Platform selection
You cannot be all things to all people everywhere. Executing a few platforms that matter to your audience correctly is more important than being on every social media platform. Choose intentionally where you spent your time.
3. Necessary engagement
Engagement is a core component of social media. If you are not reacting to comments, proactively asking questions, or engaging on social accounts outside your own that are important to your audience, you are missing opportunity.
4. Brand consistency
When you post, is it obvious to your audience after a while that the post is coming from you? That can be reflected in the use of voice and tone, colors, and much more. While you need to keep your social feed interesting and change things up often, ensuring content and brand consistency is critical.
5. Visual content
So much noise in marketplaces requires a strong effort to stand out. Visuals like images and video are an absolute necessity for successful social media results. Video is leading the way, generally, and that is a good place to begin reviewing.
6. Content presentation
In social, the real estate you have to tell your story is abbreviated. You have to find creative ways to modify and amplify messages. Make sure you consistently share content that is informative, helpful, interesting, fun, or creative.
Here are a few recent social media samples.
Soial Media
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© 2020-2025 Michael Andrews, Hawk Alley Studio.
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